Track Craft

Objective

Create a full-funnel marketing campaign for Track Craft, a mixed reality racing game, focused on its innovation and addictive replayability.

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Not just a Headline

1. Strategic positioning focused on “mixed reality” & “just one more try” gameplay loop

2. Creative ideation using absurd real-world locations as gameplay backdrops

3. Copywriting for trailers, social, Reddit posts & app store presence

4. Content creation across TikTok, YouTube, Reddit & Meta channels

5. Targeted PPC campaigns with conversion-focused optimization

6. Community management via contests, giveaways & “Track of the Week”

7. Influencer co-op with over 40 creators

8. PR coverage including Upload VR, Medium & Level 80

9. Game design - UX, retention features, ranking & progression systems

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Result

Track Craft featured in Meta’s Top 10 Mixed Reality Games of 2024. This project was made with Brainz Gamify.

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