PFC

Objective

To create a bold awareness campaign encouraging more women to donate their ovum by highlighting the life-changing potential of their choice.

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Not just a Leaflet

1. Concept development of a print/online campaign

2. Creative idea: illustrated ovums with iconic figures (Jobs, Monroe, Einstein)

3. Copywriting of key message: “Your ovum could change the world.”

4. Visual storytelling paired with a clear call to action

5. Campaign rolled out across digital and print channels

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Result

Campaign pulled early due to overwhelming donor response. Awarded Gold at Zlatá Pecka. Made with Wunderman Thompson.

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