PLOOM

Objective

Launch Ploom in the Czech market by localizing the global brand concept and creating a culturally relevant campaign. We built a “Truly Unique” influencer movement, backed by bold events and a strong social media push—quickly making Ploom a major player in the category.

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Not just a Blog Post

1. Strategic transcreation of global messaging for local market relevance

2. Campaign concept : “Truly Unique” Czech influencer movement

3. Ideation and planning of key launch events and experiential pop-ups

4. Copywriting & localization of digital, print, and influencer content

5. Influencer partnerships spanning fashion, music, and lifestyle scenes

6. Strong social media campaign across Meta & local platforms

7. Execution across major Czech cultural events & festivals

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Result

Ploom became one of the leading heated tobacco brands in CZ within months. Project made with Wunderman Thompson.

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