Playstation

Objective

To lead PlayStation's digital presence and social media in the Czech and Slovak markets, creating launch campaigns, interactive content, and community activations for major game titles.

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Not just Copy

1. Long-term digital strategy & content management for CZ/SK

2. Telltale-style interactive trailer for God of War across YT, FB & IG

3. Gamified web experience for Horizon Zero Dawn

4. Community activations via events, live streams & cross-platform content

5. Localization strategy & execution for major product launches

6. Continuous community growth through high-performing content

Result

WebTop100 Gold for best social media page, IEA Bronze for PS4 Campaign, God of War campaign Golden Drum entry. Made with Wunderman Thompson.

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